Alfa Romeo, one of the most iconic brands among petrolheads, is now planning a large electric SUV. The Alfa Romeo large electric SUV will lead the brand’s transition to a fully electric future, sitting above the current Stelvio in the line-up. According to company sources, this new model will target established premium SUVs, including the BMW X5, as Alfa Romeo strengthens its premium market position.
Premium Positioning and Global Ambitions
During the launch of the Tonale compact SUV, Alfa Romeo’s CEO, Jean-Philippe Imparato, highlighted the importance of the Alfa Romeo large electric SUV for Europe, China, and the United States. This new flagship will play a key role in driving sales across these markets and in elevating Alfa Romeo’s brand image.
The introduction of another SUV will reshape Alfa Romeo’s range. Increased profitability from premium SUVs is crucial for future success. The current Giulia saloon will be replaced by an electric-only model, ensuring Alfa’s continued presence in the executive segment.
Explore our review of the BMW iX3 Premier Edition, a direct competitor in the electric SUV segment.
Strategy for Electrification and Profitability
Stellantis Partnership and Future Plans
Since joining Stellantis, Alfa Romeo has gained access to advanced electrified platforms. This partnership will help the brand expand its model range. Alfa Romeo plans to launch a new model every year until 2026, with the Alfa Romeo large electric SUV being a major highlight. By 2027, Alfa Romeo will become a fully electric brand, positioned as Stellantis’s premium offering alongside Maserati.
See how other brands are embracing electric SUVs, such as the Lexus RZ 450e.
Conclusion
The Alfa Romeo large electric SUV will be a flagship model, targeting premium rivals like the BMW X5. This launch marks a bold step in Alfa Romeo’s electrification journey and premium market strategy. With strong backing from Stellantis and a clear vision, the Alfa Romeo large electric SUV is set to redefine the brand’s future.
Learn more about the rise of electric SUVs in our news section.
